Case in point (literally), our brand new UFO Explorer Can Mix. “Cans have not been wildly successful, and not a lot of craft brewers have done it. In keeping with tradition, it is a Marzen-style beer, brewed with abundant quantities of. Our goal is to make beers that are distinctive and, most importantly, a pleasure to drink. “This is a summer seasonal thing because that’s the consumer need,” Doyle said. Harpoon Beers each have their own individual characteristics in terms of taste, color and body. The canned Harpoon will be available only while supplies last. Harpoon - India Pale Ale IPA (6 pack 12oz bottles). Why don’t we reverse the process,’ ” Doyle said. Beer Shop Harpoon - India Pale Ale IPA (6 pack 12oz bottles). “A light went off, and we said, ‘A-ha, they have a canning line – in fact, they have a nice, fast canning line. You may get a variety pack of different beers from a single brewery, in which case theyre likely to put forth all of their best moves. Two years ago, after a fire ripped through its facility, the New York brewer had asked Harpoon to bottle some of its Saranac beer while its brewery was reconstructed. to can the approximately 20,000 cases of its Vermont-brewed suds. He’s looked for them in a few liquor stores but didn't find any. At its onset, Harpoon IPA New England’s original IPA was one of only a handful of craft beers brewed on the east coast and it quickly became a bestseller known for its easy-drinking flavor profile. While Hawley tends to shy away from the spotlight, that doesn’t mean he's against seeing his face on Harpoon IPA bottles.
Since it doesn’t have canning capabilities at its Boston or Vermont breweries, Harpoon considered running aluminum bottles on its existing glass-bottling lines and buying less expensive, slower-speed canning equipment.īut cost considerations prompted it to contract the F.X. Since the original launch of Harpoon IPA in 1993, the craft beer aisle has grown exponentially.
Harpoon decided on a canned product to accommodate potential customers that won’t sell bottled beer, such as golf courses and venues with seasonal roof decks, as well as boaters and others who want beer that’s more easily packed into coolers. Twelve-pack cases of 12-ounce cans of Harpoon IPA and Summer Beer are now on store shelves. Harpoon Brewery is making it easier to cart its brews to the beach or other summer outings.įor the first time in its 24-year history, the Boston beer maker has introduced two of its beers in aluminum cans for the summer.